Jakks Pacific
Rebranding
Project Type
Rebrand
Deliverables
Brand Identity System | Mascot | 2 Ephemera Designs | 2 Packaging Design | Catalog Cover | Brand Signage
Overview
Jakks Pacific is a toy brand that reaches a wide audience of both parents and children. Made in 1995, the company has a lot of tradition and a great history. Created to help balance out the toy company industry, Jakks Pacific’s main goal is to compete with the “Big Two”, Mattel and Hasbro, by teaming up with smaller companies and becoming stronger together.
Solution
I designed a fun and expressive brand for Jakks Pacific by really honing on their main mission: to inspire fun and spark creativity among children of all ages, interests, backgrounds, and abilities. Utilizing bright colors, exciting packaging design, and a cute mascot, this brand now comes to life and can be relatable to children of all ages.
the Redesign
The Brand Identity System, Logos, Logo Animation, and of course, our very own Jakk.
the Ephemera
Some playful shirts and an umbrella to match.
the Packaging
the Advertising
A package anyone would be excited to get in the mail.
Just a glance and you’re hooked, our catalog cover and store signage.
